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Hybrid Reality


An augmented reality catalogue experience that allows customers to virtually view, interact with & analyze products and their build components in physical space. 

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The Hybrid Reality Catalogue ecosystem is made up of a metal and leather handcrafted folder with laser printed typography, a set of layered and stackable tracker images for AR detection, and mobile software for AR visualization. 


The software detects each unique layer and brings a virtual model of the part to the user's digital space. User's can interact with the various components to examine how the product is made, and try on the item, in this case a fine wristwatch.

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